"As the hierarchy of the traditional workplace breaks down, we are all
gaining more freedom and flexibility. More and more, we can set our own
long-term goals, we can determine our own work schedules, we can work at
an office or at a coffee shop, we can make our own decisions about what
we focus on today, and what we focus on tomorrow. But this "freedom"
also brings responsibility -- a responsibility that, I would argue,
demands a vastly increased capacity for self-control.
In essence,
Twitter is the new marshmallow. (Or Facebook, or Foursquare. Pick your
poison.) At any given moment, a host of such "treats" await us. Emails,
social media messages, text messages -- discrete little bits of
unexpected and novel information that activate our brain's
seeking circuitry,
titillating it and inciting the desire to search for more. Our ability
to resist such temptations, and focus on the hard work of creative
labor, is part and parcel of pushing great ideas forward
."
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